The platform is rolling out a updated setting that allows them to reduce the amount of AI-made media appearing in their streams. This step comes as the platform disclosed that it now features more than 1 billion AI-generated clips.
Trial and Implementation
The new functionality is being tested over the next few weeks before a widespread release. This development aligns with a rise in content created by AI, spurred by new video-generation tools.
AI Content on Other Platforms
Recent reports that almost a tenth of the fastest-growing content creators on another major platform primarily display clips produced artificially. A large amount of this content is deemed low-quality AI content, a phrase for substandard, mass-produced content that is frequently absurd or dreamlike.
“We know from our community that a lot of users like content produced via AI tools, ranging from computer-generated images to science explainers, and we want to provide users the option to increase or decrease of that, based on their own preferences,” said a spokesperson.
Scale of AI Content
The platform disclosed that there are now over a billion videos on its service tagged as AI-generated. In total, more than 100 million videos are submitted to the service daily, making clips made by AI a limited part of its complete catalog.
User Control Features
Users will be capable of limit or boost the level of AI content they watch by using the content preference setting in the application and picking AI-made media. Other topics that can already be adjusted under the filter cover current affairs, fashion, beauty, and movement.
Content Labeling and Policies
Its policies oblige users to identify convincing artificially created content, and it prohibits harmful fake videos of well-known individuals or critical incidents. Any authentic-looking AI video that is not labeled can be removed under its terms of service.
Furthermore, the service will now apply an AI-generated watermark to content created with its built-in AI features, or detected by an cross-platform project for identifying content made by AI. This measure is designed to stop users from seeking to circumvent the tagging system.
Educational Initiatives
The platform is additionally introducing a $2 million educational fund for professionals and groups to create learning resources about ethical AI use. This initiative will assist non-profit groups dedicated to training computer science.
Platform Protection
TikTok has justified its content review process, amid controversy over proposals to lay off numerous safety staff in Britain. The company is planning to reduce a significant number of roles in its content moderation team in its British office, with labor groups and internet security professionals expressing worry that people are being substituted by AI moderation.
A trust and safety lead explained that people-led review would remain essential, but automated tools can safeguard staff by filtering out the most harmful content before it gets reviewed by staff. TikTok announced a significant reduction in disturbing and violent content handled by human moderators over the previous year due to the use of its AI tools.
It is vital to balance humans and technology to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we also think it’s extremely critical to limit contact with unsafe media as rapidly, which is where a significant AI assistance is proving valuable process content quickly.”
